This is a campaign video we produced for an internationally-recognised bank. Our client wanted a video that freed two birds with one key, that is to promote their services and to explain a process in their online banking service.
If you notice, the first couple shots show 2 angles of the same person. This technique may seem like one born out of creativity or one used to achieve cinematic effects, but for the sake of good marketing, we are going to say that it is a metaphor of the wholesome coverage that we provide our clients.
Videos should tell stories, be it about people, about brands or even about processes. Gone are the days of boring flow charts and cliche infographics. With the right pinch of imagination and post-production magic, even processes can be made into interesting narratives that include visuals, text and audio. This video is a proper example of us sticking to what we acclaim.