In this show reel piece for an international bank, we were given the task of showcasing the functionalities and the benefits of the online banking services that were provided by the client. We figured what better way to do that than to actually deliver the voices of those who have actually used and gained from the client’s services.
We filmed 3 interviews of our client’s service users and created a “this is a true story’ narrative. This allowed the target audience to hear and see for themselves. We feel this encapsulated the whole idea of a campaign video, which to create approval and spread that to the vast target audience. By using cuts of the interviews and B-rolls of the service in action, we created a campaign video that is effective while being a good watch.
We hope this video played its role in showing you the quality of video production services offered by Gary Chong Studios. If it has not, continually press the next button at the bottom right of the screen until you do.